Fabletics Competes with Amazon for Fashion Retail Market

The fashion industry is one of the most competitive in the economy. There are a number of companies that are looking to sell a variety of products and face a lot of competition. Getting into this market can be quite difficult at times due to the fact that Amazon controls about 20% of it. While this may seem like an obstacle to a number of fashion retailers, there is one company that has been able to succeed in the fashion retail industry. Fabletics is a new company that specializes in providing athletic apparel for women. During its brief existence, the company has been able to offer consumers quality products as well as emerge as one of the top companies in the fashion industry. The company uses a reverse showroom technique that allows it to make sales more frequently and more efficiently.


Fabletics has become one of the top fashion retailers by adopting a reverse showroom technique. This method consists of allowing consumers to browse inventory on the internet and then make a purchase decision. They then come to a location to complete a purchase. With this technique, Fabletics ahs been in position to boost sales figures and provide consumers with a much more satisfying shopping experience. This method has resulted in allowing consumers to carefully evaluate the available products and then purchase the ones that best meet their needs. Unlike other retailers in the fashion industry, Fabletics doesn’t focus on consumers browsing a location and then making a purchase online. As a result, the company has been able to more efficiently generate high revenues more consistently.


Kate Hudson is the founder of Fabletics and has built this company into one of the best in the fashion industry within a few years. She is a celebrity who looked to develop a line of athletic apparel that offered consumers style and affordability. Kate developed a line of products such as leggings, sports bras, shits and jackets that allow women to exercise in comfort. Within the brief existence of the company, Kate has designed and offered a number of products that are among the most stylish in the industry. As a result, a number of consumers have been able to wear athletic apparel that suits their personality and needs.


Along with developing a line of athletic apparel, Kate has also looked to ensure that consumers keep coming back for more products on a regular basis. This is what prompted her to adopt a subscription model that allows consumers to buy products on a regular basis. The main incentive that consumers get is that they can buy products at a discount price. In order to help provide consumers with the best shopping experience, Kate offers shoppers to complete the Lifestyle Quiz which enables them to find the Fabletics products that best meet their lifestyle needs.

Casual And Serious Shoppers Alike Love Fabletics

Style is not for everyone. For one thing, it takes a certain mindset in order for people to be stylish. While some people may think they are being stylish by keeping up with all of the trends that are being sold in stores, it is actually rare to come across someone who is truly stylish. The stylish person often has a trademark. She is also someone who does most of her shopping at one store. This is a huge difference from the casual shopper who tends to pay too much attention to every trend that she reads on the magazine if she decides that she wants to impress others.


For serious shoppers, Fabletics has been built by Kate Hudson. One of the reasons that serious fashion shoppers are drawn to Fabletics is that the company focuses on what it could do for the customer first. In many cases, there are new products that are released in small amounts as a test. If it is a hit, then they send more out. One thing that Fabletics is trying to avoid is having to put a lot of items on clearance. This approach makes Fabletics very effective as a fashion seller.


However, even casual shoppers can benefit from the items that Fabletics offer. For one thing, Fabletics may encourage some casual shoppers to think about their own style. As a matter of fact, many of the more serious fashion shoppers were rather casual about the clothes they were buying at some point. Therefore, it is possible that casual shoppers will develop a sense of their own style. One of the best things about Fabletics is that it encourages people to dress according to their personality or the personality that they want to project to others. This is what makes Fabletics a likable brand.


To make things even better for the individual, the customer does not have to spend tons of money to update the wardrobe. Their clothes also lasts a very long time compared to a lot of other clothes that cost twice as much as what is available at Fabletics. Therefore, customers do not have to deal with the frustration of having to replace the products that they have just bought. They can continue to bring about inspiration in fashion. One thing that Fabletics is good about is helping people coordinate their items so that they can show a great sense of elegance in their dress sense.

Fabletics is Changing the Way People Shop

Actress Kate Hudson is the co-founder of Fabletics active wear. The actress is changing the way people shop by making a flexible VIP membership for Fabletics customers. Most companies who sell products online and in stores are worried about how other online companies like Amazon effect their sales. Fabletics is definitely not one of those companies.


When visiting the Fabletics website, customers are greeted by multiple models, including Kate Hudson, wearing various athletic outfits. Customers are offered the $10 first two-piece outfit deal when they become a VIP member with Fabletics. When signing up, customers have to take a short style quiz which asks what is their favorite way to get fit, where is their favorite place to work out at, which colors best match their style, which diagram best mirrors their body type, and their size preferences for tops, bottoms, and sport bras. Once becoming a Fabletics VIP member, customers can chose their first outfit. The company promotes their $10 intro price outfits the most when a VIP member first joins, but if the customer does not particularly like any of the $10 outfits there are $25 and $35 intro price outfits to pick from as well. VIP members get exclusive access to exclusive outfits and VIP members-only sale events. After the customer buys the $10, $25, or $35 intro price outfit and they are satisfied with their outfit and want to continue their membership, customers can shop for their outfit between the 1st and 5th of each month. If the customer decides that they want to pass on their outfit of the month, they can simply login onto the Fabletics website and say that they want to pass on that month and the customer will not be charged. If the customer does not want the outfit that month, but do not login and say that they want to pass on that outfit, the customer will still be charged for $49.95 that month, but will be able to use that as credit towards their next outfit purchase.


Fabletics is a growing company which is primarily focused on the Internet, but they are using a newer technique called the reverse showroom technique. Fabletics is tied to this technique in Paul Armstrong’s article “How Kate Hudson’s Fabletics Is Takinng On Amazon” for Forbes. Armstrong mentions in his article that Amazon controls 20 percent of the fashion e-commerce market. Fabletics General Manager Gregg Throgmartin thinks that the reason the company has had so much success over the few years the company has been in business is because of the membership model and providing quality personalized service. Fabletics is using the reverse showroom technique by luring customers online to become members, but the customers are then interested in the Fabletics stores. Around 50 percent of the people that shop in stores are already members, and 25 percent of in-store customers leave as members.


Fabletics is using a smart technique to provide customers with quality and personalized service while being accessible for the customers.

Chris burch Looks at the Integrated Growth Between Technology and Fashion

According to the books of history, two different industries have grown seamlessly. These industries complement each other during their stages of development. Over the years, fashion and industry have seen numerous changes. However, there is one remaining constant about the two. Both industries, no matter their differences, grow together. Over time, technology has evolved to become fashionable. On the other hand, fashion has also grown to become technologically fashionable. This is the actual meaning of cohesion. The two industries are interdependent. For this reason, advancement on the other depicts what is happening in the other industry.

According to a study carried out in the United Kingdom, fashion has grown seamless with an impeccable integration with technology. For this reason, the two industries can never grow apart. Any attempt to separate the two will grow falter. A glimpse of the present and past shines a glimpse of the future of the two industries. Let’s look at the details of these allegations made by Chris Burch (https://www.engadget.com/2016/08/31/the-future-storefront-how-brick-and-mortar-retail-will-look/).

The technology was present in the 70s. As a matter of fact, technology has grown over the period of human evolution. When we consult the books of history, technology was imminent in the crudest form the 70s, like any other decade in the past, saw the coming of the boom box. This technology allowed the used to carry along the favorite stations and tunes wherever they went. According to the Chris Burch, this was the most fashionable technology during that time. This technology allowed the used to count on two decks that had seamless functionality. While you use one side to play music, the other hand would record the playing music.

The dawn of the 80s saw the introduction of new technology in the world. Movies were added to the decks. For this reason, one would get a better visual impression rather than music. Television was the most fashionable thing for a family to own. It had the highest privilege in society. When the 90s came to pass, one would get a better experience in music using the Walkman. This was one of the most popular inventions in the music industry. As we can see, technology and fashion have a lot in common. In fact, the two are seamlessly related. The introduction of the iPod revolutionized the technology industry.