Is Lori Senecal Leaving Advertising Permanently When CP+B Contract Expires the End of 2017?

News sources, including AdWeek are reporting Lori Senecal is retiring December 31st, 2017, after 31 months leading Crispin Porter + Bogusky (CP+B). She joined the advertising agency under contract serving as Global Chief Executive Officer to oversee international growth and new developments. CP+B is a partnering agency of MDC Partners, a public holding company of approximately 50 or more marketing and communications agencies. Lori Senegal has worked with various MDC Partners Network’s affiliates, including KBS serving as International CEO and Chairman. She continued to serve her roles at the agency while under contract with CP+B.

When her contract ends, she made the announcement she is retiring and leaving advertising permanently, reported Advertising Age. While there are speculations about her actually leaving the advertising industry, Lori Senegal and the Chairman of Crispin Porter + Bogusky, Chuck Porter are continuing to work on developing team leaders of the next generation. Senegal’s position is a new role formed by the agency while she’s under contract. There are no reports of a replacement to continue filling the position she’s presently holding. The structure of the agency is to elevate regional leaders to share resources in all regions with the goal of connecting their clients to the best talents. To know more visit Inspirery.

CP+B announced in May of this year that Danielle Aldrich has accepted the position to serve as president. She has been with the agency for 14 plus years and will oversee office locations in Los Angeles and Boulder. Aldrich worked with Lori on several major campaigns, such as Hersey’s and AA (American Airlines). She will report to Lori until her contract ends.

Lori Senecal is highly respected by her partners, colleagues, team leaders, and boss, Chuck Porter. She accomplished winning the agency large accounts with major brands and strategically forming and mentoring team members. While under her leadership, CP+B has expanded from eight global office locations to more than ten. Porter says she’s a trustworthy friend, partner and professional. Seneca hasn’t revealed future plans after retirement of her next business venture.

Check out the website lorisenecalglobalceo.com

Ref: https://www.business.com/advice/member/p/lori-senecal/

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