Why Succession Politics Draw a lot of Attention at Banco Bradesco SA

     Succession politics draw a lot of interest among Banco Bradesco SA’s employees and pundits in the Brazillian banking sector, more so if those succession talks revolve around the replacement of chairpersons or presidents.

Never in Bradesco’s 74-year history has the bank had to fill the positions of the chairman of the board of directors and president in quick succession until October 11, 2017. The date marked the resignation of the second longest-serving Bradesco’s chairman, Lazaro de Mello Brandao. Although Bradesco quickly filled the gap left by Brandao by appointing Luiz Carlos Trabuco Cappi, the servicing CEO, as the new chair of the board of directors, Luiz Carlos Trabuco Cappi’s tenure as the president of the Osasco-based Bradesco will come to an end in March. Therefore, the bank has to appoint Luiz Carlos Trabuco Cappi’s successor.

As mentioned earlier, succession talks ignite immense interest. Bradesco’s silence on succession politics has fueled speculations. Speculations that the bank is considering only its high-ranking executives to succeed the outgoing Luiz Carlos Trabuco Cappi. The speculations are so profound to the extent that the executives have been identified. They include

  • Alexandre da Silva Gluher
  • Mauricio Machado de Minas
  • Domingos Figueiredo Abreu
  • Josué Augusto Pancini
  • Marcelo de Araujo Noronha
  • Octavio de Lazari
  • André Rodrigues Cano

Prominently missing on the list are names of qualified professionals from outside Bradesco. Professionals from competing firms or related institutions. However, Luiz Carlos Trabuco Cappi is on record emphasizing that Bradesco’s appointing authority will respect the bank’s talent pool in naming his successor. Luiz Carlos Trabuco Cappi’s sentiments echoed Lazaro de Mello Brandao’s continued calls for the bank to elect leaders with bias in favor of Bradesco’s employees.

Lazaro de Mello Brandao

The 91-year-old retired executive is among the few people who saw Bradesco in its early days. Lazaro de Mello Brandao joined the bank in 1943, the year that the Osasco-based Bradesco came to life. He has been part of the bank ever since, witnessing every important milestone. Lazaro de Mello Brandao was a clerk at Bradesco when the bank was ranked the largest private bank in Brazil (1951). He was also part of the institution when Itau Unibanco become the largest private bank in Brazil (2008), putting Bradesco in the second place.

Lazaro de Mello Brandao’s resignation speech emphasized the fact the executive had made a personal decision to step down. In addition, the speech indicated that he was satisfied with his career at the bank spanning over 74 years. Lazaro de Mello Brandao was the holder of Bradesco’s No.1 employee badge speaking to his productivity as part of Bradesco. Even though he stepped down as the chairman of Bradesco, Lazaro de Mello Brandao will still be in charge of some of Bradesco’s holding companies.

Luiz Carlos Trabuco Cappi

Looking at Luiz Carlos Trabuco Cappi’s history at Bradesco, it is evident that he was headed for greater things. Commencing his career as a clerk, Luiz Carlos Trabuco Cappi quickly gained the attention of his superiors who made him marketing director. He presided over the bank’s marketing department for eight years, modernizing the department and establishing a cordial working relationship with the members of the press.

Luiz Carlos Trabuco Cappi’s ascension continued culminating in his appointment as the fourth president of Bradesco in 2009 and his recent appointment to chair the board of directors. Apparently, Bradesco’s appointing authority is sold on Luiz Carlos Trabuco Cappi’s leadership as the bank named him chairman without much deliberation.

Luiz Carlos Trabuco Cappi started his career at Bradesco before earning a college degree. However, in the course of his career, he attended São Paulo State University where he studied philosophy.

Learn more at https://www.brasil247.com/pt/247/economia/321809/Trabuco-assumirá-presidência-do-conselho-do-Bradesco.htm.


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