Fabletics Competes with Amazon for Fashion Retail Market

The fashion industry is one of the most competitive in the economy. There are a number of companies that are looking to sell a variety of products and face a lot of competition. Getting into this market can be quite difficult at times due to the fact that Amazon controls about 20% of it. While this may seem like an obstacle to a number of fashion retailers, there is one company that has been able to succeed in the fashion retail industry. Fabletics is a new company that specializes in providing athletic apparel for women. During its brief existence, the company has been able to offer consumers quality products as well as emerge as one of the top companies in the fashion industry. The company uses a reverse showroom technique that allows it to make sales more frequently and more efficiently.


Fabletics has become one of the top fashion retailers by adopting a reverse showroom technique. This method consists of allowing consumers to browse inventory on the internet and then make a purchase decision. They then come to a location to complete a purchase. With this technique, Fabletics ahs been in position to boost sales figures and provide consumers with a much more satisfying shopping experience. This method has resulted in allowing consumers to carefully evaluate the available products and then purchase the ones that best meet their needs. Unlike other retailers in the fashion industry, Fabletics doesn’t focus on consumers browsing a location and then making a purchase online. As a result, the company has been able to more efficiently generate high revenues more consistently.


Kate Hudson is the founder of Fabletics and has built this company into one of the best in the fashion industry within a few years. She is a celebrity who looked to develop a line of athletic apparel that offered consumers style and affordability. Kate developed a line of products such as leggings, sports bras, shits and jackets that allow women to exercise in comfort. Within the brief existence of the company, Kate has designed and offered a number of products that are among the most stylish in the industry. As a result, a number of consumers have been able to wear athletic apparel that suits their personality and needs.


Along with developing a line of athletic apparel, Kate has also looked to ensure that consumers keep coming back for more products on a regular basis. This is what prompted her to adopt a subscription model that allows consumers to buy products on a regular basis. The main incentive that consumers get is that they can buy products at a discount price. In order to help provide consumers with the best shopping experience, Kate offers shoppers to complete the Lifestyle Quiz which enables them to find the Fabletics products that best meet their lifestyle needs.

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