Advertising Expert Lori Senecal

Lori Senecal is the president and global chief executive officer at Crispin Porter and Bogusky advertising agency. She earned a degree in sales and marketing. She has worked with many well known companies including Staples, Nestle, Xbox, Weight Watcher’s, Sprint, Applebee’s, InBev, Nabisco, and Molson. Her career also includes being Coca Cola’s Global Accountant Director. From October 2005 until 2008, she worked at DDB Worldwide Communications Group Inc. as their chief marketing officer.

She has earned the reputation of being an expert in advertising, integrated marketing, and a digital strategist. She is knowledgeable in E- commerce by providing creative direction, and how to develop and create business ideas. Senecal has earned several awards and achievements including being named in Bloomberg’s Power 100 List for two consecutive years. This award recognizes her role as an influential leader in marketing, media, and technology.

Lori Senecal coordinates around 10 international offices at Crisper Porter and Bogusky. Her professional career began at Interpublic Group companies. In 2016, the company was listed among the creative innovators of the year. They reported an increase of revenues by 21% through creative risk taking techniques implemented since Senecal has been working for the company.

Senecal is a self described shy, introvert. She enrolled in Montreal’s McGill University as a business major before taking an interest in marketing. After graduation she moved to Toronto to work at Vickers and Benson Advertising Limited. While there she worked on the Ford account in the media department. Working at the agency allowed her to develop social and performing skills. She learned how to speak to large audiences at dealer conferences. She embraced her new experiences and honed her skills. One well known campaign she worked on is with Kraft promoting their macaroni and cheese. In 2015, when the company began removing artificial ingredients from the product, Crispin Porter and Bogusky advised them not to do any promotions. Kraft did print the change on their boxes. According to Ideamensch, after selling 50 million boxes they then launched an advertising campaign in 2016 promoting the reformulation. Kraft then released a print that said “We would have invited you to try it, but you already have.” This is an example of the risk taking strategy she employs that paid off as the advertisement received more than 200 million conversations on social media the day it was announced.

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