One of the leading Brazilian banking institutions is Bradesco which is the largest bank in Brazil. Bradesco appointed Luiz Carlos Trabuco Cappi to be the fourth president of Bradesco since its inception. Bradesco has always been led by brilliant leaders who have strived to get the bank to the level it is now. For the preceding ten years, the bank had been under the leadership of outgoing president Marcio Cypriano. Under his leadership, Bradesco went through a period of great success with Bradesco’s market value appreciating from 5 billion dollars to 30 billion dollars in just ten years.
Despite his success, Marcio Cypriano has to hand the torch to Luiz Carlos Trabuco Cappi because he could not be president of Bradesco if he were over 65 years old. It was then that Luiz Carlos Trabuco Cappi took over and managed to restore Bradesco as the largest bank in Brazil.
Luiz Carlos Trabuco Cappi was born in Marilia in 1951 which is also the city Bradesco originated from. He went to the University of Sao Paolo where he attained a degree in socio-psychology. He then joined Bradesco in 1969 where he started as a clerk in the Marilia agency. He later moved to Sao Paolo where he was promoted to director of marketing at the headquarters. The young man was proving to be very hardworking and good at his job. He was made the president of Bradesco’s pension company before going to work in the insurance company owned by Bradesco. He was named the president of the insurance company in 2003, and under his leadership, the profits and number of clients grew tremendously.
All his achievements throughout his career at Bradesco and his deep knowledge of the affairs of the company made him a great candidate to replace the outgoing president of Bradesco bank Márcio Cypriano. His mission was to surpass Bradesco’s rival Itau Unibanco in order to become the best bank in Brazil. Under his leadership, the bank has grown its branch network through the acquisition of other banks and organic growth. The acquisition of HSBC in 2015 made Bradesco the top bank in Brazil and earned Luiz Carlos Trabuco Cappi a force to reckon with in the Brazilian banking industry.
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